Here is a partial sample of Michael's portfolio. Please note that many of the samples represent just the copy that was written and not the final sales piece with graphic design already finished. call today to see what types of copywriting Michael can do for your business!
This piece was written to encourage individuals who had completed an online demo to sign up for a class. This email promotion generated an 11% response rate.
This was a series of landing pages developed for a rapidly growing Accounting firm to take web surfers visiting from sites with ads on them that had clicked through to specific landing pages on his own site. These pages also have direct response elements in them to take the prospect to the next step in the sales cycle.
This direct response letter was developed to draw prospects to the business expo and have them go to my client's trade booth for a free business analysis. This letter generated a 3.6% response rate.
This was copy developed for a web site for a medical practice management software company. The firm also provides billing and collection services for physicians. Their billing services can be offered on a national basis. The web site and its corresponding copy was designed and written to generate convey the benefits of doing business with them and generate leads.
This was copy developed for a small web site for a carpet and duct cleaning company called Fiber Cleen. The site and copy was developed to appeal to higher end clients and express the key differences between their company and the competition.
This advertisement was developed to target owners of real estate brokerage companies. The goal was to get them to send their new recruits to the web site for training.
This was a sales piece that was developed for use by a web development company's sales force. It was intended to be used by the salesperson to guide a prospect through an introduction of my client's company and left behind for the prospect to keep.
This was a sales piece that was developed for use by both a web development company and a telecommunications company. It was developed to show how both companies working together could offer a full solution from content (web & multimedia) to connectivity (hosting & connectivity). It was intended to be used by a salesperson to guide a prospect through an introduction of my client's company and left behind for the prospect to keep.
